“Print allows you to stand out in a world commoditised by screens”

That’s Tyler Brulé, founder of Monocle magazine in an interview on the UPM Paper blog.

I’ve read Monocle right since the very first issue in 2007. Issue 1 is somewhere in the attic.

I remember being obsessed with it in every way – the paper, the fonts, the beautiful little details of page layouts that showed how much they cared about design. And then the writing too – smart, fresh, crisp covering topics no one else was really bothering with and opening up a human, yet connected world.

I still buy it from time to time, not quite as obsessively as before, but its design ethos holds firm as a product. It’s a magazine that feels good in your hands, a subliminal enjoyment alongside the quality of the writing and photography.

I appreciate the use of different paper stocks for each section so that you sense a different approach to content with your hands in addition to the visual layout changes. It’s an all round great reading experience.

"If we look back to when Monocle launched in 2007, there was very much this view that there wouldn't be magazines anymore and we'd be in a world where everyone wore Google Glasses.

"Yet, here we are 16 years later and as a publisher, we're buying more paper than we've ever bought before.

"The world moves very fast, but it doesn't necessarily always go in the direction people think it's going to go.

"Print offers a different rhythm in terms of people's media habits. When everyone has screen fatigue, we realise that value."