Instructional design

These last few months I’ve been working on a number of large instructional design projects for global corporate clients.

Instructional design is the art of streamlining information in a structured environment to enable learning. Working in this area comes very naturally to me. It combines many things that I love including writing, visual design, and structuring the logical flow of information. It also draws upon my experiences of teaching and learning in different environments using technology.

I’m working with a great team of coders, illustrators and producers, and we are making some beautiful work to explain deep concepts in memorable ways.

As technology has become more portable, powerful and interconnected, learning can take place away from a classroom environment. Digital learning technologies have opened up the possibilities for continuous learning or targeted learning matched to the situation.

The opportunities for wide-ranging creative work in this area are huge, and the demand from clients for materials matched to their goals and their learners shows no sign of diminishing.

Good instructional design can have a major impact on knowledge retention for learners, and I’m very proud of the high quality work we are achieving on these projects.

I didn’t set out to work on projects like this. Somehow they found me. But the process of research, development, conceptualising and storyboarding is very close to the process of filmmaking and writing stories, so it feels a natural world to inhabit right now.

If you would like to find out more about how I can help you with instructional design, please get in touch.

Didcot power station seen across a field of golden wheat

LANDSCAPE photography selected for Affordable Art show

Works from my LANDSCAPE project featuring Didcot Power Station, the Thames Valley and the Vale of White Horse have been selected for a group exhibition at Cornerstone Arts Centre during December.

The exhibition runs from 3-23 December at Cornerstone in Didcot. Framed and unframed prints will be for sale.

Please go and take a look and maybe you’ll find something you like for Christmas!


LANDSCAPE exhibition: Meet the Artist, 21 May 2016 11:00-13:00

There is an opportunity to meet me at the Landscape exhibition in the Upper Gallery at the Vale & Downland Museum, Wantage on Saturday 21 May 2016 from 11:00 to 13:00.

I’m looking forward to meeting everyone, talking about the pictures, how they were made and how the project continues to evolve.

This is my first solo exhibition, and I’m delighted with how it has turned out. Come and help me celebrate the milestone!

You can get information on finding the museum and parking from the museum website.

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Artweeks 2016 baner


Didcot power station seen across a field of golden wheat

LANDSCAPE exhibition, 10-28 May 2016

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An exhibition by Martyn James Bull
Vale & Downland Museum, Wantage
10-28 May 2016

I am delighted to announce that I have an exhibition of landscape photography currently showing in the Upper Gallery at the Vale & Downland Museum, Wantage until the 28 May 2016.

Entry to the museum and exhibition is free, and there is a very nice café just below the exhibition. If you are in the area, please do try and visit! Works in the exhibition are for sale, and can be purchased at the museum.

The exhibition is a significant milestone for me and this project. For several years, I have been documenting the landscape in the Thames Valley around Didcot from White Horse Hill in the west to Lardon Chase in the East and particularly its interplay with Didcot Power Station.

This exhibition is organised as part of Oxfordshire Artweeks 2016.

Artweeks 2016 baner

Public talk 24 January 2016 ‘Landscape & Power’

Landscape & Power

Really looking forward to giving this public talk towards the end of January 2016. Looking forward to sharing work from the last few years.

The talk is part of a programme of arts events for Great Western Park, a new district being built in Didcot.

Here is the official blurb, and a poster below that can be downloaded:

Martyn Bull, filmmaker and writer, shares his love of landscape and technology and explores their meeting point at Didcot Power Station with film, photos and tales of wandering.
Sunday 24th January 2016, 2.30pm for 3pm
Northern Neighbourhood Community Centre,
Dan Read Parade, Great Western Park, Didcot OX11 6BD
The event is free. Refreshments will be served.
Organised as part of ‘A portrait of Great Western Park’ Rachel Barbaresi’s artist residency

#greatwesternpark #didcotpowerstation #didcot #landscape #industry #photo #film #talk

Landscape and power poster

PDF poster to download

A photo of Didcot Power Station published in Station to Station by James Attlee

Pleased to share that my photo of cooling towers collapsing at Didcot Power Station is published in the book Station to Station by James Attlee.

Station to Station makes a great read for summer travel through the countryside of Southern England. James tells stories about the places the Great Western mainline passes through, from London’s western suburbs, through the Thames Valley to Bristol in the west.

Last year, James and I spent a long and fascinating night camped out with hundreds of others waiting for dawn to arrive and the skyline of Didcot to change for ever. Three cooling towers were demolished as part of the decommissioning of the Didcot A coal-fired power station. You can read the tale of our long night out in the chapter ‘The Cathedral of the Vale’.

Whilst I spent most of my time making sure cameras were ready to film and photograph the changing landscape, James was looking all around and writing a beautiful portrait in words.

You can find out more about the book and where to buy it over at James’ website:


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Britain demands electric power


A just-for-fun edit for Sheffield Doc/Fest mashing up archive clips from ITN Source.

Charts changing attitudes to electrical power and energy using footage from early 20th century to the present day. Continue reading