Self-updating LCD shelf labels

ZBD Solutions has developed a special low-power, black and white LCD display that holds an image even when no power is applied.

By applying a sub-micron texture onto the glass surface of a liquid crystal display, the e-paper displays can be manufactured at low cost on a conventional production line.

The tiny signs are also all wirelessly networked together, so when an items change price hundreds of e-paper displays can be updated in real-time from a central database.

ZBD Solutions is the winner of a 2012 Innovation Award from the Institute of Physics celebrating companies that make the most of applying physics in a commercial environment.

This film has been featured on Gizmodo and PSFK.

About the film

Filmed on location at ZBD Displays, Malvern, UK. September 2012.

Director: Martyn Bull
Producer: Thomas Delfs
Camera: Mark Whatmore
Editors: Liam Angell, Mike Willbourne
Cast: Dr Cliff Jones, Shaun Gray, Dr Emma Wood

Production company: insitu
Client: Institute of Physics